Nursery School Business Plan

glasshouse School Business PlanThis business computer programme is about beginning a greenhouse school in Madinat Bin Mohammad Zayed in Abu Dhabi. A business plan shows the compatibility of the business with various positive and negative points. at that place is a need for laxing a kids nursery school. As uttermost as the need for this business to set up is concerned, the population of the metropolis is increasing at a very high rate. The argue behind this is the high per capita in shoot of this city. A huge development is taking place in the city in all the terms. People from all over the origination be trying to shift their job or their business to this city. Hence on that point has to much and more nursery schools for providing them the best early education to get to their future. The biggest concern for any one and alone(a) living in Abu Dhabi is the education because usually the Muslim countries do not pause that much an importance to educational system. This concern of the people living in the city should be knocked out of their mind by providing them the best nursing education. precise ideal Kids Nursery School will provide all that is required.1.1 OBJECTIVESThe primary(prenominal) goals and objectives of Little Angel Kids Nursery School be as followsTo maintain friendly, watertight and motivating surroundings that excites and gifts confidence to the charm of knowledge.To c ar for every child in the School society as a personality, appealing their assistance and activities.To build up a nice atmosphere of interaction among all the kids and jointly advance the excellence of knowledge.1.2 MISSIONOur mission is to make every child snuff it with a confidence and with a kind self respect in him or her and make them very healthful prepargond for the long term aftermath of life which will provide a proper self satisfaction to the p arnts as well to us.1.3 KEY to SucessCritical success calculates for any company are the factors which make the company succeed in a long term race. Critical success factors for Little Angel Kids Nursery School are as followsSuccess factor 1 A concerned and associated educational society.Success factor 2 A capable and attractive curriculum-based studySuccess factor 3 A supple and sustainable educational surroundings.2.0 COMPANY SummaryABC group is a company which will soon be in the market of Abu Dhabi with its first launch as Little Angel Kids Nursery School. At Little Angel Kids Nursery School, we will ensure a mavin of laughter and creativity among the kids along with the best studies possible which will build these footling kids for the future in a best possible way. Little Angel Kids Nursery School will provide them the best possible services to the kids to make them perform very well in the their educational prospects as well as in their co- curricular.2.1 COMPANY ownershipThe Company is being solely owned by the owner Mr. X. But for starting up the business or opening a nu rsery school in Abu Dhabi, one or more venture capitalists are needed who will invest money in the project. Hence the school will be owned by Mr. X, Mr. Y and Mr. Z. where all will own an equal make sense of share of 33% each. This delegacy that this is a joint proprietor ownership.The reason for enrapturing this form of ownership is that Abu Dhabi is a city which involves huge investment if any business is to be started. For such(prenominal) a huge amount of money there should have approximatelybody who can have the capability to invest in the business. As the city is highly dear(predicate) it requires locoweeds of money to purchase or take a work on rent. As we have decided to purchase the land, hence any bound will not obviously give money for entire requirements to be fulfilled. Hence we need venture capitalists in our business.2.3 Location and FacilitiesWe have planned to open up our school in Madinat Bin Zayed. This is a very popular place of Abu Dhabi. We will have to take up a building in this place which can fulfill our desired requirements. There will be some physical requirements of the location for the opening the schoolAmount of space amount of space needed for the fulfillment of our requirements would be such that we need the followingsFor schoolSix class rooms matchless staff roomOne head word roomOne meeting roomOne Dean roomOne small swimming pool for kidsTwo big halls for playingOne auditorium4 toiletsFor hostel/ solar day boardingTwo big halls4 toilets1 messType of building type of building should be such that if in the future we want to extend our nursery section then we should have some space for our future plans as well. Building or land to be taken should not be at all residential because we are going to use it for the commercial purpose. A good parking lot should also be there. A good facility of power should be there.3.0 usefulnesssLittle Angel Kids Nursery School is a mixed curriculum school for children between the age grou p of 1 class to 4 years. Here by mixed curriculum, we can depict that there is no special(prenominal) curriculum that is followed in the school. It will be a nursery school with features of the entire curriculum in one, be it a British Curriculum, Arab curriculum or Indian curriculum. We are a quality service provider. Hence the main aim of the school is to satisfy the parents of the small kids by a stream line flow of education provided to the kids.3.2 Competitive ComparisonCore competencies explain the types of competition that we will be facing in the market. Basically there is only one type of competition that we will be facing in the market. There will not be much of indirect competition but there will be only direct competition among several(prenominal) nursery schools in Abu Dhabi. There are some very good schools those will give us a solid fight. They are Stepping Stones Preschool, Humpty Dumpty and first step Nursery.3.3. FullfillmentThere are very less number of kids nu rseries in Abu Dhabi.The government is not financial backing the opening of public schools in the city.1There are more and more expats that are coming from all over the world. The credit goes to high development of the city that leads to the huge outsourcing of the high level employees.4.0. Market Summary AnalysisDemographic profile of Abu DhabiAccording to the demographic profile of the city, there are more than 120,000 children which are below the age group of 10 years. This is around 14 per cent of the whole population. With the arrival of more and more people coming to work in the city or setting up a business in the city, there is an increment in the requirement for more and more nursery schools in the city.4.1. MARKET SegmentationReport 1We have just depicted that there are only around sixteen good nursery schools in the city. And more over there is an arrival of more and more foreign families to this city. This has led to an amplification of the overflow of the nursery stud ents in a school. Obviously, if there is more student than the seats available then it would be a problem for twain management and for the parents as well. The situation is that the students overflow has seen a record length. This has do the parents make their children sit at home. This is really a matter of frustration for the parents as there are really less number of nursery schools in the city. This makes the parents as well as the government of Abu Dhabi worried.2If the owners of these nursery schools are asked, then they have a view that it is really difficult to open unfermented nurseries by them or to extend the existing nurseries as it would not help the situation improve. According to the owners of several schools, this is the worst year in the history of their lives as far as the admission for the nursery students are concerned. This report suggests that there is a huge requirement of the nursery schools in the city and as far as the facilities are concerned in the sch ool, it is obvious far better to have extra ordinary facilities in the school so as to attract the parents towards the school.4.2. return Business AnalysisReport 2The rush of the students admitting for nursery schools are that much high that there are large numbers of waiting lists for use of goods and services of the students and still schools are ignoring their admissions because they do not have the seats available with them. Following is the list of some highly reputed schools with their waiting list for admitting the students.Because of the higher up effects, several parents have decided to make their children stay at home and learn at their place only till they are not eligible for the primal schools. There is a huge fight for getting the admissions in the nursery schools in Abu Dhabi. This report easily suggests that there is a big requirement for nursery schools in the city and we can also take the fact that parents are dying to admit their children in the nursery school s and they are not getting the chance. So this can be kept in mind and several advantages can be drilled out of that.Report 3Abu Dhabi is the most expensive city of UAE as far as owning the land or taking it at rent is concerned.3Various schools are unable to expand their institution or build up a new branch of the existing school because the rents of the building are really high that according to them opening a new branch or expanding the school would be non profitable. We can see from the above graph that there is a remarkable increase in the rates of both rents and owning a property in Abu Dhabi.Ms Shaban, head mistress of Bright Beginnings thinks that it would be better to buy the plot and built it to run the school. That would be a deal that can make them give profit. But after some time she realized that it is a difficult task as there are several government complications that would come in between.But there is a different perspective of owner of Humpty Dumpty Nursery school. According to him renting is no yearner a long term process and hence he is keen interested in opening a new branch of Humpty Dumpty in the city.The above report shows us a negative factor for opening up a nursery school in the city. The only problem that will come is the money because there will be a huge initial investment in this business as the rents of buildings are really high and owning a building is not at all an easy task.4.2.1. BUSINESS ParticipantsAs far as the present scenario is concerned, coat of the market is very much restricted. There are very low numbers of nursery schools in the city as compared with the population of children of age group 2 to 4 years. With the reference to the size of the market, we mean two things, the population of the kids in the city and the number of nursery schools to admit them. The population of the kids are around or more than 100,000 and there are very less number of nursery schools in the city.Demand for more nursery schools in the ci ty is directly proportional to the more and more increase in the expats coming to the city. Abu Dhabi is a city which is developing at a very high rate. More and more people from all around the world are coming to get settled in this city. This has been increasing the demands for more number of nursery schools. The fact that there are large numbers of expatriates is do several countries believe that there is a need for more international schools in the city so as to fulfill the needs of these expats (Business Times, 2007).4.2.2. DISTRIBUTING a ServiceAll the services described in the service description will be distributed to the little kids.4.2.3. MAIN CompetitorsABC NurseryAsian International Nursery and KindergartenBright Beginnings Nursery and Pre-schoolEduscan Nursery and Day careFirst step NurseryFuture Nursery5.0. STRATEGY and Implementation SummaryAs we have formulated our niche as well, now we will have to outline a marketing strategy that will be suited for our marketing plan and will be according to our niche. On the basis of the trends we have seen from the above marketing, we can derive several marketing strategies. They are as follows5.1. MARKETING outlineThere are different types of marketing strategies needed, likePricing strategiesPromotional strategies5.1.1. Pricing StrategyMethod of setting up the prices or in our baptismal font fees of the students is obviously a determining factor for the customers. Though we have depicted in the marketing analysis that the competition in the market for the nursery schools in Abu Dhabi is really low, still we can say that pricing is an important factor for the customer. In our case the main reason for it to be significant is the financial crisis of 2008. This is biggest reason that we now have to very carefully take care of the pricing strategy.Our school will have a maximum capacity of 150 students in all. This is not at all a big number. Hence we can say that our pricing that we have depicted in the m arketing analysis is abruptly correct because ours is not a big business. We are just starting with a low scale business hence a very small price will obviously affect the business and incur huge amount of losses. Hence we have kept a pricing strategy of the medium price or a bit low than the competitors. Pricing includes very less fees amount of the kids that will be studying in the afternoon shift. Basically, kids from take down middle class will come to this place.5.1.2. Promotional StrategyPromotion means that how can we make the kids know that we are coming to the market with some product for them. Here, in case of Little Angel Kids Nursery School, we will need to promote our school before we open up our school in order to realize the parents know that some excellent nursery is coming in the market so that they can wait for us before pose their kids to some other nursery.There can be several techniques by which we can promote Little Angel Kids Nursery School. These are as f ollowsAdvertisements Advertisements are very much necessary to start up a new project. The main reason for the advertisement is that when ever a new business is to be started like in our case opening up of Little Angel Kids Nursery School, it is very much necessary to gather attention of the local population. This could only be possible when they will know about us and the only way to make them know about us is the advertisements. We can have advertisement in the following waysTelevisionNewspapersElectronic advertisementsPublic RelationsSeveral promoting EventsAlliancesNEWSLETTERSCATALOGS5.2. SALES StrategySales forecast is determined under gross sales strategy6.0. Management Summary6.2. MANAGEMENT police squadManagement and organization will describe about whom all will be there in the business. This means that what will be the human resource structure of the school which means that who will be the employees in the school.As far as the main position of the school is concerned, t here will be a dean of the school who will the chair person of the school and under whom all the day to day management of the school would be held. Obviously, the dean of the school is going to be one or all among the three main partners of the business, Mr. X, Mr. Y and Mr. Z. In case of the incapacitation of the dean, there would be a signing authority but most of the major decisions would be taken in presence of the dean.6.3. MANAGEMENT Team GapsThere are several gaps between the team membersLanguage barrierIncome7.1. GENERAL AssumptionsSales of the Nursery school is kept constant for the entire yearEffect of recession is not taken into account7.2. Key Financial IndicatorsThere are mainly four key financial indicatorsBreak tied(p) analysisProfit and loss statementCash flow statementBalance sheet